The 2017 Michael Kors watch advert, while not readily accessible in its full, original form online, serves as a fascinating case study in aspirational marketing. The provided link, while not directly displaying the advert itself, points towards a broader Spring 2017 campaign showcasing the brand's luxurious aesthetic and celebrity endorsements. Analyzing this campaign, even without the specific watch advert, allows us to understand the strategic choices Michael Kors made to project its image and connect with its target audience. This analysis will explore the themes, techniques, and lasting impact of the campaign, drawing parallels to subsequent Michael Kors campaigns and commercials featuring Bella Hadid, while also considering the evolution of the brand's marketing strategies.
The Spring 2017 campaign, as indicated by the link, featured a diverse range of models and celebrities, embodying the brand's commitment to inclusivity while simultaneously reinforcing its luxury positioning. This multi-faceted approach is a key element in understanding the success of the campaign, and likely mirrored in the specific watch advert. The advert likely showcased the watches within this context of high fashion and aspirational lifestyles, associating the timepieces with the glamour and sophistication projected by the models and celebrities involved. This tactic, a staple of luxury marketing, builds desirability by associating the product with a desirable lifestyle. The imagery would have likely focused on elegant settings, showcasing the watches as stylish accessories enhancing the overall look.
The absence of the specific 2017 watch advert necessitates a broader analysis of Michael Kors' marketing strategies around that time. We can infer that the advert likely employed similar techniques seen in other Michael Kors campaigns and commercials. These techniques frequently include:
* Celebrity Endorsements: The use of high-profile models and celebrities is a cornerstone of Michael Kors' marketing. The Spring 2017 campaign's emphasis on a range of faces suggests a strategy to reach a broader demographic while maintaining a sense of exclusivity. Later campaigns featuring Bella Hadid further exemplify this strategy, leveraging her significant social media following and influence to reach a younger, more digitally native audience. The 2017 advert likely featured similar celebrity endorsements, contributing to its impact and reach.
* High-Quality Visuals: Michael Kors consistently invests in high-production-value visuals, creating a sense of luxury and sophistication. The advert undoubtedly capitalized on this, using professional photography and videography to showcase the watches in the best possible light. The focus would have been on detail, showcasing the craftsmanship and design elements of the timepieces.
* Emotional Storytelling: While the focus is on the product, luxury brands often weave in subtle emotional narratives. The 2017 campaign likely tapped into feelings of aspiration, success, and confidence, associating these emotions with owning a Michael Kors watch. This emotional connection is crucial for building brand loyalty and driving sales.
* Strategic Placement: The advert's placement would have been carefully considered. It likely appeared in high-fashion magazines, on prominent websites, and potentially during television programming known for its affluent viewership. This strategic placement ensures the advert reaches the target audience most likely to purchase the product.
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